Rafael Lozano-Hemmer was born in Mexico City 1967. He is an electronic artist and develops interactive installations that are partially architecture and performance art. Several of his installations include the use of words and sentences and creating additional meanings with them. These texts are used to elaborate upon deeper meaning that involves a viewer’s actions, to change or create an effect upon the atmosphere and perception. ‘ Some of the text-based installations, such as Third Person and Subtitled Public , place words upon the viewer himself. Because of the random nature of these texts, the viewer has no control over what they are labelled as, incurring a sense of helplessness, and experience the pleasant and unpleasant connotations that are associated with the words placed upon themselves. ’ https://www.youtube.com/watch?v=Z6y5phBBgMs https://www.youtube.com/watch?v=V2tCWaPLBlY https://www.youtube.com/watch?v=j5224gPEVgU