Home visit notes

Home visit notes (09/10/2019)

5 trained beekeepers. They are a charity, supported by the council and the arts council. Everything they do has to do with them being a charity, they have to educate about art. Have art exhibition spaces for artists to show and sell their work. 

Check their festivals!!!!

Check their educational and training programmes!!! 

They are doing this morally and for their funding, they try to make everything eco. They don’t sell straws, or use plastic cups, only have reusable cups at the café. 

How to influence the visitors in the building/at home/else ware. 

They don’t have shareholders; any profit has to go back into serving their function (to educate and inspire people about the arts). They are not a business. 

Next year is their 5^th birthday. They’ve switched to a 100% renewable energy company. Committed to becoming zero sing-use plastic by 2020. 

They embed their policies into their training, activities etc. The commit to influence and sustains positive change. Act to avert climate crisis, they feel that they need to change the wording to go along with the fact that it is a crisis. 

In April 2019, they declared cultural emergency (research into it). 

Manchester’s ambition is Zero Carbon by 2038. 15% ever year. Their footprint is small; however, they can reach a big audience.        

They have a calculator for each year. Understand what we are consuming and change it. 

Their carbon footprint is 5 tonnes. 0.5% of the carbon footprint is from the art sector. The biggest impact that they give is the audience travel, so they need to influence them to change how they get here. 734 tonnes CO2e for their audiences travel last year. 

Future 20- research into it. 

7 creative climate trends. Artwork, Activism, Organisational leadership, Design and innovation (new ways that we can help them explore and change), Collaboration, Pathfinding (finding a different route to their end goals), Policy changing (adapting their rules). 

Direct action, carbon reduction. Changing your energy provider, going vegan, etc. 

Indirect action, the reach of who you can influence and talk to. To your friends, to your uni, to your neighbours, etc.

Home are trying to influence many different people, such as their audiences, their suppliers, their leaders, people they know, arts and city councils, and their building maintainers. 

Their film team has been environmentally trained, and they now try to choose films that have economical themes, such as bees, sharks, fishing, plastic in china, etc. Also looking into how they can show these themes through their arts, etc. 

Direct- they can show their audience, through social media, before their films, etc.

Indirect- they use their social media so that they can talk directly to their audience. 

First art centre that has a fully carbon literacy trained staff. What they do after the video, a new innovative way to get the story out there. 

They have a varied age demographic; biggest chunk is 30-40. However, have substantial audiences for each age group. 

We need to ensure that we don’t make it look like it is trend hopping, instead that home actually care for the cause. 

They have ‘hooks’ that engage their audience, then these will help open up the conversation. Such as their cups or plastic bins. 

Make people aware of their choices, through the food etc. Especially because they have sustainably sourced food. Some of these things haven’t fully been pushed, so their audience isn’t fully aware about these things. Such as with their merch. 

They have just updated their travel policy, so they have to make a case for each international case. They have to practice what they promote, so they have to skype international places, as they can’t justify all the travel. 

They are aiming for the broadest reach possible, drive times, methods of travel. Their audience is 30 mins travel times away, bike is popular, however cars are still their most popular mode of transport. 

Work they’ve done in the past, last June (the green June initiative). Social media reach was 7000 over the day. The post about the initiative was their top media post for the month of June. No single use vinyl, or plastic, recycled paper, etc. 

This is a universal challenge, to change the whole way that we think, do anything to change fully. They really want something that will make Home stand out and drive behavioural change from their audiences. 

Bike sheds are limited, not sheltered. Only fits 30/40 bikes. Look into promote bikes etc. 

Research on hireable bikes! 

LED screen near the car park, can do basic stuff on it. 

Nothing is out of question, but it needs a justification. So, if they were to do discounts for people that travel sustainably, they would need to show their metro ticket etc. 

There’s the literal stuff, but also them trying to open the conversation and influence people. 

No audience is off the table, trying to get anyone here. ‘It’s a home for everyone’. Every opinion matters, it’s a space for people to talk to others about challenging conversations. Not just about the work but also the social areas. 

Total building footfall is 630,000 last year, 30% were ticket buyers. Lots of overlaps, however these are broad gaps. 

Depth of engagement, they have a big reach but not a very meaningful one. So, they want to improve upon how they engage with their audience. 

They have twitter, Instagram, Facebook, website, TripAdvisor. Twitter is their main platform for audience engagement. 

Sustainability used to be on the policies section, however, its being added to the programme section. The highlights are scheduled, sustainability is the default one that they divert to. Live feed is difficult to find. Have the website have engagement. 

Translate stories and narratives to a wider audience. 

They don’t have competing priorities, its more that they want to adapt the way that they are running the arts centre so that they can do their part in the eco-friendly ambition. 

40% of the funding they get is from the city council and arts council, and they are pushing them towards the carbon neutrality. 

They are city leaders in future sustainability. 

4K projector, cost of physical production so digitally makes it cheaper.

18 terabits. They get charged every time they place a video. 35,000 for each projector, lifespan only 4-5 years. 

They have a 1-minute film they show before each film that has their environmental ambitions. Should be on YouTube. As staff they get a tax-free loan so that they can buy a bike and it gets deducted out of their wage. 

Help influence the visitors before they even get here. 

Julie’s bicycle.

Audience travel is the biggest thing for co2 for them. 

They try to show documentaries that showcase different eco things, such as veganism.

The ground used to be contaminated, it’s a brown fields site which is good as it’s for the city. 

Everywhere but the front of house has automatic lights, even the offices. 

Stairs are done so that there is heat control, the louvres at the top open automatically when it gets too hot. Same with the windows.

Bms, every room has its own heating, only will put heating on if there are gonna be people in there. They also keep door closed so that there is more heat control.

They don’t have disposable plastic cups, only reusable. They use eco-friendly cleaning supplies, they have also asked for everything to be give in boxes or bottles, so that they can reduce packaging and transportation. 

 They have started to use a printer that has a zero landfill policy.

Their bins don’t have bin bags, instead they clean the bins each time. No plastic bin, to try and get people to consider if they should’ve used plastic in the first place (trying to influence their visitors before they even come)

They have a ‘huge’ choice of vegetarian and vegan foods in the restaurant, so that they can encourage and go with peoples life choices. 

The theatre has movable chairs, so they don’t need as many theatres as they can be changed for any type of show.

They have temporary walls or sets that get reused when the show is done. They repurpose all costumes and props as well.

Their screens show travel times so that people can see different options for travel.

The doors got redesigned so that they can control the heat. 

Vinyl that is repurposed by the supplier, as the windows are key promotion.

Their footfall around the toilets is high, which is why they put the eco thing there, but we should probably move it because I don’t look around when I walk around.

It’s been out for 6 months. (film)

Box within a box, so that’s why there’s holes in the walls, they have used minimal paint and decorating which is why you can still see them. 

There’s a mural that was created for their 1st birthday, however it is hidden behind theatre 1.