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What HOME seem to want/need

This was for the beginning of this blog, but Blogger deleted the post :(

When we visited HOME they said that their biggest issue that they want to tackle is how their visitors travel there, this is since whenever they did any surveys most of their visitors said they drove there, even though they are in the centre of town with plenty of different modes of public transport. However, generally there is little to nothing that we can do for this problem as they mentioned that they have already tried to collaborate with TFGM and it didn't work out well, and we could make a campaign for them for this but we think they have lots of other things we could focus on.

One thing we noticed that they mentioned is that their main demographic currently is 30-40 year olds, but this seems quite small and whenever we spoke or asked people we knew about HOME they had never heard of them, the people I've asked have ranged from 19-38 which has some people within their demographic that didn't know of them. It seems like one of their issues is that they don't have a big demographic and not many people have heard of them.


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